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123: “We’re Into Barbie!” – Girls’ Toys of the 80s & 90s

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We hope you like the color pink, because that’s all you’re getting in this episode! In the second part of our Toys of Summer series, we look back at the most popular toys from our youth that were targeted at little girls – the gentle equines of MY LITTLE PONY, the disturbing, dead-eyed CABBAGE PATCH KIDS, the complicated backstory of JEM AND THE HOLOGRAMS, and of course the ubiquitous BARBIE, who first appeared on shelves wearing a black-and-white-striped bathing suit and has since become synonymous with the color pink.

Mattel has sold billions of Barbie dolls in the last 60 years despite often being the target of controversy; the doll has been a best friend and role model to the little girls who play with her while also contributing to their low self-image. Is there still a place for Barbie today? The inevitable box-office success of Barbie’s first live-action big-screen adaptation might make you say Yes, but when it comes to the dolls, are we as willing to let the next generation of women spend their days imagining themselves as a buxom blonde bombshell?

Join Becky, Chris, and Seth as they explore the gender politics of playing with Barbies, try to make sense of the absurd backstories of Jem and the Holograms and the Cabbage Patch Kids, and compare the stark differences between marketing to boys and girls.

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122: “More Than Meets The Eye” – Boys’ Toys of the 80s and 90s

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In this “Boys’ Toys” episode of our two-part TOYS OF SUMMER podcast, we revisit icons ranging from Zack the Lego Maniac to Sergeant Slaughter in remembrance of the toys we played with in the 80s and 90s that were marketed primarily to boys.

As it turns out, some of our favorite cartoons from childhood were more than meets the eye – they were advertisements in disguise, created explicitly to get us to buy plastic playthings! The toy-to-TV-show trend kicked off with Hasbro’s relaunch of its G.I. JOE action figures in 1982, rebranded as the “Real American Hero” in a corresponding animated series. It was soon followed by action figure juggernauts HE-MAN AND THE MASTERS OF THE UNIVERSE and THE TRANSFORMERS. Using bulging muscles, explosive hardware, and cartoon violence to appeal to young boys, these series often wrapped up with a wholesome life lesson to balance out the mayhem (before cutting to a commercial break encouraging us to buy the latest bazooka-toting action figures).

Along the way, we touch on other toys marketed mainly to boys during this era, including Hot Wheels, Nerf, Tonka Trucks, and Super Soaker – and of course, share thoughts on 1986’s TRANSFORMERS: THE MOVIE and how the death of Optimus Prime traumatized a whole generation of youngsters.

With the fabulous secrets of our favorite toy brands revealed to us, do any of these products still have the power? Or do companies like Hasbro and Mattel just look like Decepticons to us now? With movies like BARBIE and TRANSFORMERS: RISE OF THE BEASTS in theaters this summer, it’s the perfect time to reconsider the lessons we learned from toy-branded cartoons and commercials in the 80s and 90s. Because now we know that the cartoons we loved as kids were a total sham — and knowing is half the battle!